Scaling Business Operations Through AI-driven Business And Contact Center Insights

29 May 2025 • 0 min read
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How Vanie Enabled An Asia-Pacific BPO To Scale Globally By Identifying 35% More Customer Needs With AI-powered Business And Contact Center Insights

Established in 2017, the client is a leading BPO service provider specializing in customer support for healthcare, telecom, and retail industries. With multiple contact centers across India, the Philippines, and Malaysia, the company has built a strong reputation for delivering quality service in the highly competitive global market.

Key Challenges

Despite its industry leadership, the company encountered several operational inefficiencies:

  • Limited QA coverage restricting insights on performance metrics, customer sentiments, agent coaching, and sales optimization.
  • Lack of seamless system connectivity, resulting in delayed response times and decreased service efficiency.
  • Time-consuming manual tasks, hindering productivity and scalability.

Result Delivered

Metric
Before
After
Manual Effort Time
High manual intervention
↓ 45%
Customer Engagement
Limited engagement
↑ 30%
Operational Costs
Rising expenses
↓ 25%
Customer Wait Times
Long wait durations
↓ 50%
Customer Needs Identification
Inconsistent probing
↑ 35%
Sales Opportunities
Missed upselling/cross-selling chances
↑ 14%

Business Impact

Vanie helped the client enhance scalability and operational efficiency through AI-driven automation. By streamlining workflows, optimizing response times, and refining customer engagement strategies, the company positioned itself as a leader in delivering seamless, high-quality customer service while driving sustainable business growth.

Client Perspective

“With Vanie’s business and contact center insights, we have unlocked a new level of customer support and operational strategy. It provides us with deep business insights that help us make smarter, data-backed decisions to drive growth. With improved engagement strategies and a better understanding of customer expectations, we are able to deliver faster resolutions in real time, ensuring a seamless experience for our customers.” 

— Operations Manager, Asia-Pacific-based BPO
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